Color of Change
Color Of Change is the nation’s largest online racial justice organization. We partnered with Color Of Change to design campaigns that create accountability for corporate and political leaders and build power for marginalized communities.
In the rapidly shifting political landscape of 2020, Color Of Change requested our support in ideating and designing justice campaigns. Through the leadership of Fufu + Grits we harnessed the boundless energy of our creativity to break down barriers and demand change. Through our thought-provoking art and impactful storytelling, we enabled Color Of Change to encourage meaningful dialogue and shed light on issues that matter.
Year: May 2021 - March 2024
Role: Graphic Designer
Project Concentration: graphic design, social media templates, social media campaign, presentation templates, campaign design
Photography: stock images
Using Creativity To Demand Justice
“We believe in the transformative power of creative ideas and their ability to bring about positive change for our clients and our world. Our creativity is a powerful force for social justice, and we stand on that.”
– Fufu + Grits
CALLS TO ACTION
“Our work is not just about beautiful creativity; it's about catalyzing action for our clients. Through strategic design, our campaigns empower individuals to become agents of change by providing them with the tools, resources, and inspiration to make a difference. With actionable CTAs, accessible design, and navigable user journeys, our creativity drives measurable change.”
– Fufu + Grits
INFORMATIVE AND ACKNOWLEDGEMENT
“Our creative not only drives individual action, but also collaborative change. We often designed campaigns to bring together like-minded organizations, activists, and leaders who are passionate about social justice. Our work amplified Color Of Change's collective impact and contributed to a more just and equitable world.”
– Fufu + Grits
Taking A Stand
When the Olympics took place in 2021, the world saw a wave of discriminatory policies that attempted to silence Black athletes. Color Of Change led a series of actions to bring this issue to light and combat it by mobilizing those in opposition to the policies. As consultants, we were tasked with designing the supporting materials for this campaign.
