Southern University Alumni Federation

Established in 1941, the Southern University Alumni Federation has served as the voice for alumni for 75 years.

The Federation’s mission is to support the goals and objectives of the University through recruitment, financial support, public relations, community outreach, talent loyalty, dedication and commitment to the highest standards.

Consisting of more than 100,000 graduates, the Southern University Alumni is actively engaged throughout the United States and the globe. Led by a history of dynamic, dedicated and capable leaders, the Federation strives to keep graduates connected and exposed to opportunities, recognize alumni accomplishments, bring awareness to issues that affect the University and above all continue the fight to preserve the University and its mission.

Year: 2016-2020

My Role: Graphic Designe, Re-branding, Photographer

Project Concentration: Print Design, Digital Design, Logo Creation, Brand Design, Photography

Description: As the Alumni Federation strives to engage a cross generational audience, the crest logo, steps in as a powerful reminder of the federation’s goals and achievements in it’s past present and future. SUAF’s brand adjustments throughout the years have yielded great change but nothing as bold and modern as this. Paired with the crest logo is a mixed orientation logo fit for various branded materials: flyers, business cards, tents and more.

Photography: Joshua McKnight